---
title: Osprey Strategies Insights | Business Growth, Sales Strategy, and CRM Optimization | Chris Kinner (2)
description: Chris Kinner is the founder of Osprey Strategies, a strategic advisory firm that helps leadership teams build scalable, repeatable systems for growth. Drawing on a career that spans B2B sales, operations, M&A, and organizational strategy, Chris supports founders and executives as they navigate the complex transitions that come with scale. His experience includes leadership roles across early-stage ventures, founder-led companies, mission-driven nonprofits, and large, high-performing organizations. This cross-sector background gives him a versatile lens on how businesses grow—and what gets in their way. He brings the same clarity and discipline to each engagement, helping teams simplify decision-making, structure execution, and move faster with confidence. Chris previously founded Osprey Equity, a private investment fund. While reviewing investment opportunities in hundreds of companies across a variety of industries, he developed a deep understanding of how small and mid-sized businesses succeed—and where they get stuck. That insight now informs his work at Osprey Strategies, where he helps leadership teams build the systems, structure, and strategic clarity required to move from reactive to proactive, from founder-reliant to founder-led, and from capable to scalable. His work centers on high-leverage support for companies in motion. Whether mapping out a revenue growth plan, streamlining operations by implementing systems, or guiding leadership through organizational complexity, Chris helps teams focus on what matters most. Clients trust him to ask the right questions, challenge assumptions, and translate ideas into clear, actionable priorities. His style is grounded in practical execution and shaped by a background in neuroscience, a deep interest in how people make decisions, and a track record of stepping into messy situations and building order. He brings a strategic perspective without overcomplicating things, and meets teams where they are to help them move forward with confidence. Chris lives in Greenwich, Connecticut with his wife, three young daughters, and two dogs. Outside of work, you’ll find him sailing, skiing, lifting weights, or playing lacrosse in the backyard. He’s energized by smart, gritty people doing hard things—and passionate about helping them do it better. (2)
---

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# Insights

Musings about Sales & Strategy

[Sales Strategy](https://ospreystrategies.com/insights/tag/sales-strategy), [Revenue Growth](https://ospreystrategies.com/insights/tag/revenue-growth), [Customer Acquisition](https://ospreystrategies.com/insights/tag/customer-acquisition), [CRM Optimization](https://ospreystrategies.com/insights/tag/crm-optimization), [Sales Enablement](https://ospreystrategies.com/insights/tag/sales-enablement)

## [Why Businesses Struggle to Land New Customers (And How to Fix It)](https://ospreystrategies.com/insights/why-businesses-struggle-to-land-new-customers-and-how-to-fix-it)

![Picture of Chris Kinner](https://ospreystrategies.com/hs-fs/hubfs/cropped%20profile%20headshot%20photo.jpg?width=50&name=cropped%20profile%20headshot%20photo.jpg) [Chris Kinner](https://ospreystrategies.com/insights/author/chris-kinner) 

 Mar 13, 2025 3:57:13 PM

Every business wants to grow, but most struggle to consistently land new customers. Instead of follo...

[Read more](https://ospreystrategies.com/insights/why-businesses-struggle-to-land-new-customers-and-how-to-fix-it)

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## Clarity that drives Growth.

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Osprey Insights distills what works - and what doesn’t - when it comes to building systems that drive revenue. Whether you’re a founder scaling past product-market fit or an operator navigating complex growth, you’ll find actionable ideas here to sharpen your thinking and strengthen your execution.

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